[TW]
發布者可以使用各種不同的渠道來產生流量,但並非所有這些渠道都具有與移動流量相同的潛力。實際上,幾年來,移動設備已佔全球互聯網總流量的一半以上,這些設備佔全球網頁瀏覽量的55%。
簡而言之,移動流量有可能產生可觀的收入,無論它是通過應用程序還是通過移動網站產生的。
下面,我們將介紹使移動流量成為理想選擇的特徵,並詳細介紹發布商可以採取的使此類訪問者獲利的步驟。
是什麼使移動流量如此特別?
在進一步介紹之前,讓我們看一下使移動流量成為發布者的理想選擇的功能。
移動設備已經成為人類身份的一部分,因此它們使廣告商可以在個人層面與受眾建立聯繫。不僅如此,移動流量的特殊性還在於:
在最昂貴的流量類型中,撰寫本文時,iOS訪問者的CPM比率最高
流量增長最快的一種,因為移動設備變得越來越便宜,這意味著更多的人正在購買和使用智能手機訪問世界各地的互聯網
在世界某些地區採用5G技術提供支持,該技術可加快連接速度並擴大範圍,同時還可降低設備本身的能耗
與社交媒體用戶直接鏈接,這也是移動互聯網用戶增長最快的部分
通過移動流量獲利的最佳方法
現在,我們已經了解了使移動流量成為大多數發布者的理想選擇的功能,下面讓我們看一下可用於通過此類訪問者獲利的主要技術。
網站類型和受眾群體偏好
與其他流量一樣,移動用戶也可以通過廣告獲利。而且,領先的平台(例如PropellerAds)始終會開發其格式的移動版本,因此您可以使用所需的任何類型的廣告。
這意味著您應該專注於研究網站的類型以及受眾對不同格式的反應,而不是著眼於廣告的類型。測試了幾種替代方法後,您將能夠查看哪些替代方法產生了很好的效果,以及最好消除的選擇。
平衡技術或最大利潤法
如果您想賺最多的錢,可以隨時使用彈出廣告。但是請記住,這些是更直接的,有些用戶不一定會喜歡。
希望採用更為溫和的貨幣化方法的發布商可以選擇推送通知,頁內推送(IPP)通知和插頁式廣告。請記住,推送通知不適用於iOS,因此最好將它們與IPP廣告結合使用。
廣告格式組合
您也可以合併幾種廣告格式,但請記住,您必須選擇一種主要的獲利選項類型,然後圍繞它進行構建。
例如,如果您的主要麵包賺錢者是OnClick,您還可以製作IPP廣告以及非頁內廣告,只要它們之間的間隔時間為5秒即可。
移動瀏覽器優化
移動流量在兩年前就已經取代台式機成為全球流量的主要類型,因此2021年將以移動設備為先。因此,您應該針對移動瀏覽器優化網站,最好使用響應型網站,以使內容適應每個用戶的屏幕尺寸。
為確保您的內容每次都以一種易於理解的格式交付,請記住使用不同的瀏覽器對您的網站進行測試。
Chrome是最受歡迎的瀏覽器,但您還應該測試其他瀏覽器,並嘗試通過Facebook,Twitter,Pinterest和Messenger等應用程序訪問您的網站(是的,這些平台具有內置的瀏覽器,使用戶可以查看網頁而無需退出應用界面)。
這是增加收入的最佳方法,而不必增加流量,因為每次展示都非常昂貴。
GEO和國家/地區等級
在這種情況下,GEO是您的流量所來自的位置。就像桌面流量一樣,移動GEO分為不同的層次,以定義每次展示的費用。
在1級國家/地區,包括美國,英國,澳大利亞,加拿大和類似地區,是最昂貴的GEO。如果大多數訪問者都來自這些位置,那麼您可以認為自己是一個非常幸運的發布者!
就是說,還有像大洋洲這樣的偏遠地區,直到最近,這些地區通常流量很少。同樣,在印度和其他三級國家/地區,互聯網速度要慢得多,因此在選擇最佳廣告格式之前,您需要考慮所有這些因素。
哪些是2021年利潤最高的移動市場?
根據我們的觀察,2021年最有利可圖的移動利基市場
將包括:
網游
金融
抽獎活動
那你呢? 您的網站上是否有更多的移動或桌面流量?
[US]
How to Monetize Mobile Traffic
Publishers can employ a variety of different channels to generate traffic, but not all of these have the same potential as mobile traffic. As a matter of fact, mobile has made up more than half of the overall global internet traffic for a few years now, with these devices accounting for 55% of the total web page views worldwide.
In simple terms, mobile traffic has the potential to generate significant revenues, regardless if it’s generated through apps or mobile sites.
Below, we’ll take a look at the characteristics that make mobile traffic a great option and go over the steps publishers can take to monetize this type of visitor.
What Makes Mobile Traffic So Special?
Before going any further, let’s take a look at the features that make mobile traffic a great option for publishers.
Mobile devices have become part of the human identity, so they allow advertisers to connect with their audiences at a personal level. Not only this, but mobile traffic is special because it’s:
Among the most expensive types of traffic, with iOS visitors sporting the highest CPM rates at the time of writing
One of the fastest-growing types of traffic because mobile devices are becoming more affordable, which means more people are buying and using smartphones to access the internet around the world
Powered by 5G technology in certain parts of the world, and this technology results in faster connections with improved range while also reducing energy consumption in the devices themselves
Directly linked with social media users, which is also the fastest-growing segment of mobile internet users
Best Ways to Monetize Mobile Traffic
Now that we’ve gone over the features that make mobile traffic an ideal choice for most publishers, let’s take a look at the top techniques you can use to monetize this type of visitor.
Website Type and Audience Preferences
Just like any other type of traffic, mobile users can be monetized through ads. And, leading platforms like PropellerAds always develop a mobile version of their formats, so you can work with any type of ad you wish.
This means that instead of focusing on the type of ad, you should really study the type of website and how your audience reacts to different formats. Once you test out a few alternatives, you’ll be able to see which ones produce great results as well as the options you’re better off eliminating.
The Balanced Technique or Max Profit Approach
If you want to make the most money, you can always work with popunder ads. But, keep in mind that these are more direct, which some users don’t necessarily enjoy.
Publishers that want to take a more gentle approach to monetization can opt for push notifications, in-page push (IPP) notifications, and interstitials. Just remember that push notifications don’t work for iOS, so you’re always better off combining these with IPP ads.
Ad Format Combination
You can also combine several ad formats, but remember that you have to choose one main type of monetization option and then build others around it.
For example, if your main bread-earner is OnClick, you can also do IPP ads as well as interstitials as long as you leave a 5-second delay between them.
Mobile Browser Optimization
Mobile traffic usurped desktop as the leading type of global traffic over two years ago, so 2021 is all about mobile-first. So, you should optimize your site for mobile browsers, preferably using a responsive site that adapts the content to each user’s screen size.
To ensure that your content is delivered in an easy-to-digest format every time, remember to test your site out with different browsers.
Chrome is the most popular, but you should also test other browsers and attempt to access your site through apps like Facebook, Twitter, and Pinterest, and messengers (and yes, these platforms have a built-in browser that lets users view web pages without exiting the app interface).
This is the best way to increase your income without necessarily generating more traffic as every impression is super expensive.
GEOs and Country Tiers
In this context, the GEOs are the locations from where your traffic is coming from. Just like desktop traffic, mobile GEOs are divided into different tiers that define how expensive each impression is.
In tier-1 countries, which include the US, UK, Australia, Canada, and similar regions, are the most expensive GEOs. If most of your visitors come from these locations, you can consider yourself an extremely fortunate publisher!
That said, there are also more remote locations like Oceania that, until recently, usually generate low traffic volumes. Likewise, in places like India and other tier-3 countries, the internet speeds are much slower, so you need to consider all of these factors before choosing the best ad format.
Which Are the Most Profitable Mobile Niches of 2021?
According to our observations, the most profitable mobile niches of 2021 will include:
iGaming
Finance
Sweepstakes
What about you? Do you have more mobile or desktop traffic on your website?